Job Description
<h3>📋 Description</h3> • Fanatics Betting & Gaming is seeking a strategic and technically skilled Data Analyst III to power the analytics engine behind our Fanatics ONE loyalty program and our events that we offer to our high-value customers.
• You'll work closely with stakeholders across VIP, marketing, operations, loyalty, and product to build dashboards, uncover insights, and scale the systems that enhance the experience for our most valuable customers.
• This role plays a key part in enabling data-driven decisions across high-value customer engagement, reinvestment strategy, and the performance and operations of both acquisition and retention events.
• Build and maintain interactive Tableau dashboards that track high-value customer program performance, event engagement, and customer reinvestment metrics.
• Write performant SQL queries to extract and analyze large-scale datasets for ad-hoc analysis and recurring reporting.
• Partner with VIP and Events leadership to develop insights that inform customer segmentation, event targeting, and retention strategies.
• Track and evaluate the performance of live and digital VIP experiences, including cost, attendance, and downstream impact on customer behavior.
• Develop predictive and strategic insights to guide ticketing to Fanatics ONE events.
• Collaborate with data engineering to optimize pipelines and maintain clean, reliable data sources.
• Present analytical findings to stakeholders across commercial, marketing, operations, loyalty, and executive leadership.
• Identify opportunities to automate reporting and improve data workflows for scale. <h3>🎯 Requirements</h3> • 5+ years of experience in data analytics, business intelligence, or data engineering roles.
• Advanced proficiency in SQL, with experience analyzing customer-level and transactional datasets.
• Strong Tableau skills for visualizing complex data and presenting to cross-functional audiences.
• Proven ability to operate as a strategic analyst, using data not just for reporting but to drive business decisions, optimize operations, and influence cross-functional priorities.
• Experience evaluating event performance and customer-level ROI in fast-paced, consumer-focused environments.
• Comfort with data pipeline design and automation best practices.
• Excellent communication skills with an ability to translate data into strategy for both technical and non-technical audiences.
• A plus: experience in sports, gaming, or entertainment analytics - particularly VIP programs, loyalty systems, or event-based marketing. <h3>🏖️ Benefits</h3> • Salary range is listed in USD; ranges will change based on country and state of residence, which are reflected in Geographical Zones defined by Fanatics Betting and Gaming.
• For information about our benefits, please visit https://benefitsatfanatics.com/