Persana AI is on a mission to redefine go-to-market execution in the AI era — and we’re looking for a Founding GTM & Growth Leader to join us at the ground floor. This is a hybrid role blending high-impact sales execution with strategic ownership of growth initiatives, user acquisition, funnel optimization, and scalable GTM systems. You’ll help shape everything from positioning and pipeline to experiments and virality.
🔍 About Persana AI
Persana AI is transforming work using the power of generative AI, predictive analytics, and real-time buyer intelligence. Our platform automates what used to take entire teams — from research and personalization to outreach and prioritization.
Key innovations:
- 75+ point automated lead enrichment
- Generative AI-powered personalized outreach
- Intent signal tracking and AI-based lead scoring
- Seamless CRM integration with tools like Hubspot
- Prompt-ready workflows to scale GTM like never before
Backed by Y Combinator, Stage 2 Capital, Race Capital, and others, we're scaling fast and building with top-tier talent.
You’ll be the tip of the spear across sales, growth, and early customer success. This is a full-stack GTM role where you’ll experiment, iterate, and execute at speed.
- Own the full GTM motion — from high-touch outbound to scalable growth loops
- Design and test outbound sequences, onboarding flows, and activation levers
- Run experiments across the funnel to increase conversion, engagement, and velocity (think: A/B testing cold emails, optimizing CTAs, testing pricing/messaging, etc.)
- Build automated and semi-automated outbound engines using AI tools like Persana, Smartlead, Instantly, and Zapier
- Identify and execute growth hacks and channel experiments to unlock new acquisition routes (e.g., influencer-led GTM, community outreach, viral campaigns)
- Help craft product-led growth (PLG) onboarding experiences and trial flows
- Build and maintain a high-velocity sales pipeline — owning deals end-to-end (15–45 day cycles)
- Run multi-threaded deals with C-level buyers in Sales, Marketing, RevOps, and Growth
- Translate user feedback into product & messaging insights; shape roadmap alongside the CEO
- Set up and continuously optimize tooling (Hubspot, ChatGPT, CRM enrichment, warm-up tools, etc.)
- Lay the foundation for building a growth and GTM team as we scale
You’re a hybrid: part sales closer, part growth hacker, part product whisperer. You’re not afraid to cold email a CMO in the morning and spin up a funnel experiment in the afternoon.
You likely have:
- 3+ years of B2B SaaS sales + growth experience, preferably at Seed–Series B startups
- Proven ability to generate pipeline and revenue from scratch
- Strong grasp of modern growth tactics, including outbound automation, onboarding flows, PLG loops, referral/viral systems, and funnel optimization
- Deep experience with AI & sales tech stacks: ChatGPT, Hubspot, Smartlead, Instantly, Persana/Clay etc.
- High proficiency in prompt engineering, outreach personalization, and workflow building
- Familiarity with tools like Segment, Mixpanel, Amplitude, Webflow, or no-code tools is a plus
- Comfort with ambiguity, scrappy environments, and wearing multiple hats
- Strong writing and communication skills — you know how to sell with clarity and style
- Deep understanding of the AI/LLM landscape and its GTM implications
- Content creator/have a knack for creating virality
- Events/meetups coordination with decision makers
- Be a founding member driving GTM in one of the hottest spaces in SaaS
- Huge high-growth trajectory
- Collaborate with top-tier AI researchers, engineers, and operators
- Direct line to the CEO and product — your ideas will ship fast
- Access to best-in-class tools, team, and resources
- Massive ownership and room to experiment, learn, and lead
If you're a growth-obsessed builder who thrives on ambiguity, is excited by the frontier of AI and GTM, and wants to make outsized impact — this is your rocketship. 🧠💥