Senior Product Designer

Reforged Labs Boa is the AI creative intelligence agent that answers all your questions about what ads are performing, why they work, and what to create next. We’re a small and nimble team with backgrounds from Google, Microsoft, and Harvard, and we’re backed by world-class investors, including DCM, Y Combinator, the founder of King and Sky Mavis, and executives from Niantic and Pocket Gems. Top 3 reasons to join us Build AI that powers top global gaming studios World-class team from Harvard & FAANG High salary and bonus with proven market fit About Us Reforged Labs is a YC-backed, Sandhill Road funded AI startup revolutionizing how the world's top mobile gaming studios market themselves to hundreds of millions of players. We're building cutting-edge AI technology that powers sophisticated ad analysis and generation pipelines for elite global gaming companies. We don't follow trends; we set them. Our design team creates interfaces that rival the best Silicon Valley has to offer, making complex AI technology accessible and generating millions of dollars in value for our customers. The Role We're seeking an exceptional Senior Product Designer to join our fast-growing team in Ho Chi Minh City. This is not a role for the average designer; we're looking exclusively for extraordinary talent who can compete with the best designers globally. You'll design the user experience of our AI-driven platforms, crafting interfaces that make sophisticated agentic workflows intuitive and powerful. Your designs will directly impact how gaming studios create marketing content that reaches hundreds of millions of players. Core Responsibilities Design elegant interfaces for AI copilot tools that seamlessly guide users through complex agentic workflows Create intuitive interaction patterns for prompt engineering, model selection, and AI output refinement Develop comprehensive design systems for AI-powered enterprise tools with multi-million dollar impact Design data visualization and analytics interfaces that make AI insights actionable for gaming studios Collaborate with ML engineers to translate AI capabilities into user-friendly experiences Drive design decisions that shape our platform's AI interaction paradigms and future direction Your Skills and Experience Required Experience 5+ years of product design experience with complex B2B SaaS platforms that have reached millions of users AI/ML Design Expertise: Proven experience designing interfaces for AI-powered products, including conversational UI, prompt engineering tools, or ML model interaction patterns Gaming/Creative Industry Knowledge: Understanding of video content creation workflows, marketing campaign tools, or creative professional software Data Visualization Mastery: Expert-level ability to design interfaces that make complex data and AI outputs comprehensible and actionable Enterprise SaaS Experience: Track record designing products that generate measurable multi-million dollar business impact AI Interaction Patterns: Deep understanding of how users interact with AI systems, including error states, confidence indicators, and iterative refinement workflows Professional English communication skills (verbal and written) Essential Qualities AI-First Mindset: You understand AI model limitations and design experiences that work within those constraints while maximizing user value Systems Thinking: You can design for both immediate usability and long-term scalability of AI-powered workflows Impact-Driven: You measure success by user adoption metrics and business outcomes, not just aesthetic appeal Technical Collaboration: You can work effectively with ML engineers and backend developers to implement sophisticated AI experiences Speed and Precision: You balance design perfection with rapid iteration to ship high-impact features quickly Why You'll Love Working Here Industry-leading compensation targeting top-tier design talent (significantly above local market rates) World-class impact: Build products that compete globally and set new industry standards for AI-powered creative tools Direct influence: Your designs will be used by major gaming studios reaching hundreds of millions of users Cutting-edge technology: Work on genuinely innovative AI systems, not incremental improvements Rapid growth opportunity: Early designer role at a well-funded startup with massive market potential Our Design Culture We operate with rapid iteration cycles, balancing design excellence with speed to market. Our team values ownership and independence, with each designer taking full responsibility for their user experiences from research through implementation. We maintain exceptionally high design standards while moving quickly to meet market demands. Located in Ho Chi Minh City, we combine Silicon Valley design practices with exceptional local talent. Note: This role is designed for elite design talent. If you're not consistently recognized as among the most capable designers in your current organization, this position is likely not a good fit. We're looking for candidates who can demonstrate outstanding abilities in AI interface design and deliver outsized impact. We leverage both our own proprietary models as well as open-sourced ones to achieve state-of-the-art performances for our application purposes. These models include Diffusion Models, LLMs and Deep Recommender Systems. Our software stack is using the most popular frameworks and languages in the AI industry, such as Javascript, Python and Rust on top of the infrastructure stack of things such as Docker, Nginx and Kubernetes. Our team always stays on top of the latest trends to ensure that we are defensible and can produce the best results consistently. Interview Process Portfolio Review & AI Design Discussion (60 mins) Portfolio walkthrough focusing on AI/ML product work Deep dive into your approach to designing for AI systems Design Challenge (1 week to complete) Real-world AI interface problem related to our domain Focus on agentic workflow design and user guidance Design Review & System Design (90 mins) Present your challenge solution Collaborative exercise on AI interaction patterns Discussion on scaling design systems for AI products Final Leadership Conversation (60 mins) Vision alignment with founders Culture fit and growth opportunities discussion We aim to complete the entire process within 2-3 weeks.