SEO Manager

Codingal (www.codingal.com) is the global leader in online AI and coding education for kids and teens (Grades 1-12). Our mission is to help students fall in love with AI & coding and become creators of the future - entrepreneurs, engineers, and scientists by providing high-quality, accessible, and personalized computer science education. In many countries, top technical universities exist, but there’s a significant gap in K-12 programming education. Parents want their kids to start learning programming early, and that’s why they choose Codingal. We offer live, interactive classes with expert instructors from Computer Science backgrounds. All our instructors are rigorously vetted and trained to ensure a high-quality learning experience. Every student receives a personalized learning path tailored to their age and skill level. Our curriculum is STEM.org-accredited, aligned with the K–12 Computer Science Framework, and delivered in 1:1 and small-group formats, ensuring individual attention and engagement. Students learn by building real-world projects using popular tools and technologies like Scratch, Python, Roblox, Minecraft, MIT App Inventor, Thunkable, Pygame, HTML/CSS, JavaScript, website development, Java, Data Science, AP Computer Science content, and AI tools like ChatGPT and Machine Learning frameworks. Through this hands-on approach, students create apps, games, animations, and websites in a fun, engaging way that fosters problem-solving and creative skills. Beyond classes, students participate in global coding competitions, hackathons like HPE CodeWars, and online coding camps, further nurturing their creativity, confidence, and innovative spirit. With a 4.9/5 student rating and NPS of 86, Codingal is trusted by over 1 million registered students in 70+ countries. Codingal combines the best of human instruction and AI-driven learning to inspire the next generation of tech leaders. We are poised to lead the next generation of coding education and make a significant impact in this rapidly growing market. Codingal (www.codingal.com) is a global leader in online coding education for kids and teens, offering live, interactive classes taught by expert Computer Science instructors. Our mission is to inspire kids to fall in love with coding and empower them to create apps, games, websites, and animations, preparing them to become future entrepreneurs, engineers, and scientists. With a curriculum accredited by STEM.org and based on the K-12 Computer Science Framework, Codingal provides personalized learning paths through 1:1 private classes or small group sessions. Kids find the experience fun and engaging, as reflected in our exceptional ratings: teachers are rated 4.9/5, curriculum 4.8/5, and an NPS of 86. Founded in the US and backed by top investors like Y Combinator, Rebright Partners, and angel investors, Codingal has reached 500,000+ students worldwide. Parents trust Codingal for high-quality coding education that starts kids on a journey to unlock their full creative potential. As we scale rapidly across global markets, SEO will be a key driver of sustainable growth across both the US and international regions. Role Overview: We’re looking for a data-driven and creative SEO Manager to lead organic growth across Codingal’s key web properties. You will be responsible for building and executing our SEO strategy across multiple domains and landing pages, leveraging both traditional and AI-driven techniques, including content optimization, programmatic SEO, and LLM-assisted workflows. This role requires a deep understanding of SEO mechanics, experience in scaling high-traffic pages, and the ability to work cross-functionally with engineering, content, and product teams. Key Responsibilities: Own and drive organic traffic and qualified leads across multiple markets (India, US, Africa, etc.) Design and execute a comprehensive SEO roadmap that aligns with business goals Conduct in-depth keyword research and intent-driven mapping for landing pages, blogs, and program pages Collaborate with content writers and AI tools (LLMs like ChatGPT, Claude, etc.) to scale SEO content creation efficiently Identify and lead LLM-powered content opportunities, including content clusters, zero-click content, and SEO automation Define and implement a strong technical SEO foundation: site speed, schema, core web vitals, crawl budget optimization, etc. Work closely with engineering to implement on-page and technical recommendations Own all SEO analytics and reporting: performance tracking via GA4, GSC, SEMrush, and other tools Continuously monitor competitor websites and search trends to adapt strategy Develop and execute effective backlink strategies (white-hat) with a strong domain authority impact Implement and test programmatic SEO strategies for scalable landing page creation and interlinking Report on progress and iterate based on data, experiments, and Google algorithm updates Own and drive organic traffic and qualified leads across multiple markets (India, US, Africa, etc.) Design and execute a comprehensive SEO roadmap that aligns with business goals Conduct in-depth keyword research and intent-driven mapping for landing pages, blogs, and program pages Collaborate with content writers and AI tools (LLMs like ChatGPT, Claude, etc.) to scale SEO content creation efficiently Identify and lead LLM-powered content opportunities, including content clusters, zero-click content, and SEO automation Define and implement a strong technical SEO foundation: site speed, schema, core web vitals, crawl budget optimization, etc. Work closely with engineering to implement on-page and technical recommendations Own all SEO analytics and reporting: performance tracking via GA4, GSC, SEMrush, and other tools Continuously monitor competitor websites and search trends to adapt strategy Develop and execute effective backlink strategies (white-hat) with a strong domain authority impact Implement and test programmatic SEO strategies for scalable landing page creation and interlinking Report on progress and iterate based on data, experiments, and Google algorithm updates Requirements: 3–5 years of hands-on SEO experience with proven success in growing organic traffic Deep knowledge of search engine algorithms, ranking factors, and recent Google updates (e.g., Helpful Content Update) Proficient in tools like GA4, Search Console, SEMrush, Ahrefs, etc. Working knowledge of HTML, CSS, JS, and how site architecture impacts SEO Experience with LLM tools for content ideation and production (e.g., prompt engineering for SEO, AI workflows) Familiarity with international SEO and experience optimizing for different geographies and languages is a plus Strong analytical mindset and the ability to derive actionable insights from data Bonus: Experience with ed-tech or SaaS SEO, or working with high-volume content marketing funnels 3–5 years of hands-on SEO experience with proven success in growing organic traffic Deep knowledge of search engine algorithms, ranking factors, and recent Google updates (e.g., Helpful Content Update) Proficient in tools like GA4, Search Console, SEMrush, Ahrefs, etc. Working knowledge of HTML, CSS, JS, and how site architecture impacts SEO Experience with LLM tools for content ideation and production (e.g., prompt engineering for SEO, AI workflows) Familiarity with international SEO and experience optimizing for different geographies and languages is a plus Strong analytical mindset and the ability to derive actionable insights from data Bonus: Experience with ed-tech or SaaS SEO, or working with high-volume content marketing funnels Perks: Free Lunch & Dinner Exposure to a fast-paced Ed-Tech startup Health Insurance PF Contribution Free Lunch & Dinner Exposure to a fast-paced Ed-Tech startup Health Insurance PF Contribution What we offer: Competitive salary (₹8–10 LPA, based on experience) Stock options A collaborative, mission-driven team culture Career growth opportunities Competitive salary (₹8–10 LPA, based on experience) Stock options A collaborative, mission-driven team culture Career growth opportunities Why Join Us: Make a real impact on the future of kids' education through scalable and ethical growth Work with a passionate team across product, marketing, and engineering Be part of a fast-growing startup in one of the most impactful domains: learning + technology Make a real impact on the future of kids' education through scalable and ethical growth Work with a passionate team across product, marketing, and engineering Be part of a fast-growing startup in one of the most impactful domains: learning + technology Location: HSR Layout, Bangalore, India Please note that this is an in-person role, with no remote option available. You get to work with a young & smart team, including directly with the founders, who are on a mission to inspire school kids to fall in love with coding. Join us on the journey to provide coding education to every K-12 student and prepare them for the future. Apply now! Our tech stack is Python/Django in the backend and React & Next.js in the frontend. We are small team of 3 engineers right now, building products for kids & teens to learn AI and Coding with live classes and online tools. Live classes, calendar management for teachers, gamified product for students, and a community where students can participate in Competitions are the key components of the product. If you believe in the mission, you would have an amazing time building products for K-12 students.