Analytics Engineer

<h3>📋 Description</h3> • This position is needed to play a critical role in shaping and scaling our web analytics strategy across Twilio.com. • In this role, you will be responsible for implementing and maintaining analytics tracking across our digital platforms to ensure clean, consistent, and actionable data. • You will partner with teams across UX, CRO, Demand Gen, SEO, Brand, Identity, Product, and Data Science to deliver scalable and easy-to-use analytics solutions. • This is a unique opportunity to grow as a subject matter expert (SME) in web analytics company-wide, working closely with Web Engineers, Data Scientists, Analysts, and Marketers to improve tracking infrastructure, data flows, and data utilization across a fast-evolving digital ecosystem. • Responsibilities • Collaborate with Web and Development teams to implement and maintain scalable web analytics tracking using Google Analytics 4 (GA4), Google Tag Manager (GTM), and Segment. • Define and maintain structured data layer requirements to support analytics and marketing needs. • Configure and maintain key analytics tools, including GA4, BigQuery, Looker Studio, and Tableau. • Perform QA and debugging of analytics tags and data flows using browser dev tools, tag debuggers, and proxy tools. • Optimize data integration between the Customer Data Platform (CDP) and GA4 • Support integration of web analytics data with BI platforms, data warehouses, and data platforms (e.g., BigQuery, Snowflake, S3, Segment). • Ensure data quality, consistency, and accuracy across all tracked platforms. • Monitor and ensure compliance with privacy regulations (e.g., GDPR, CCPA) in tracking setup and manage data deletion requests in accordance with user consent in managed platforms. • Partner with cross-functional teams to define data requirements and deliver performance-conscious, scalable tracking solutions. • Contribute to strategic initiatives, including merging three distinct brands/websites into a unified domain, expanding use of CDP-housed data within GA4, and streamlining internal analytics workflows using AI to reduce manual effort and increase stakeholder value. • Maintain tracking specifications, documentation, and internal enablement resources. • Create and maintain dashboards using Looker Studio, Tableau, or similar BI tools. • Continuously drive improvements in tracking capabilities, data integrity, and stakeholder enablement. • Proactively monitor and understand various fraud-related data, dashboards and findings. Relay key summaries to the immediate team, internally. <h3>🎯 Requirements</h3> • 2–5+ years of experience in web analytics implementation or a similar technical analytics role. • Strong knowledge of JavaScript, HTML, and browser dev tools. • Expertise in Google Analytics 4, both implementation and analysis. • Hands-on experience with Google Tag Manager (GTM) and BigQuery. • Working knowledge of Customer Data Platforms (CDPs) and analytics data integrations. • Experience with debugging tools such as Tag Assistant, Charles Proxy, or ObservePoint. • Familiarity with SQL and cloud data platforms. • Familiarity with A/B and multivariate testing frameworks, as well as web personalization • Strong communication skills with the ability to bridge technical and non-technical teams. • Detail-oriented with a passion for clean, trustworthy data. <h3>🏖️ Benefits</h3> • competitive pay • generous time off • ample parental and wellness leave • healthcare • a retirement savings program • Offerings vary by location