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About the role

Digital Ads Specialist at Yassir

Required Skills

google adsfacebook adsinstagram adsdigital advertisingppccampaign optimizationa/b testingkeyword researchretargeting

About the Role

The Digital Ads Specialist sets up, optimizes, and reports on digital advertising campaigns for Yassir, focusing on paid search ads across Google and FB/Instagram platforms. This role involves 50% strategy/budget allocation and 50% hands-on campaign implementation and optimization.

Key Responsibilities

  • Setup and ongoing optimization of PPC/digital advertising campaigns
  • Management of ad budgets, A/B testing ad creatives, and keyword research
  • Analysis of campaign data and monthly reporting on recommendations and strategy
  • Perform digital advertising audits and manage multiple accounts/tasks
  • Collaborate with other departments to align campaigns with ongoing initiatives

Required Skills & Qualifications

Must Have:

  • Minimum 2 years of Google and FB/Instagram Ads account management experience
  • Minimum 2 years of Digital Agency experience
  • Google and FB Ads Certification required
  • Knowledge of Retargeting/Remarketing, Display, and Rich Media/Video Advertising

Nice to Have:

  • Google Analytics experience
  • Knowledge of SEO, online search mediums and social media
  • Experience with Mobile Apps