About the Role

The Growth Marketing Manager, Applied AI role focuses on leveraging generative AI and prompt engineering to enhance growth marketing campaigns. Responsibilities include designing AI prompts, measuring campaign effectiveness, and driving AI adoption across marketing teams. This position requires expertise in marketing, data analysis, and AI tools to optimize business growth.

Key Responsibilities

• Design, develop, and test AI prompts for growth marketing applications
• Build partnerships with internal and external stakeholders to translate user needs into AI tools
• Design and implement test plans to measure marketing campaign effectiveness
• Support development of learning experiences to drive AI adoption among marketing stakeholders
• Develop and execute change management strategies to embed AI into marketing workflows

Required Skills & Qualifications

Must Have:

• 8+ years of experience in marketing or related field
• 1+ years of experience in prompt engineering or working with LLMs/generative AI tools for marketing
• BA/BS degree or equivalent work experience
• Experience measuring the effectiveness and quality of LLM outputs
• Experience influencing and providing direction to cross-functional teams

Nice to Have:

• Demonstrated experience of the generative AI landscape and Meta’s advertising and AI products
• 2+ years of experience in data analysis, marketing research, or a related field
• 1+ years of experience building generative AI agents for insights and data analysis
• Proven track record of data visualization and data-driven storytelling
• 1+ years of experience with SQL and/or programming skills in languages like Python or R

Benefits & Perks

• bonus
• equity
• benefits